Frequently Asked Questions

Most competitors sell canned data — absentee-owned, high-equity, recycled lists scraped from county records. We build our list from scratch using a proprietary cross-referencing process across multiple databases. Six passes of dedup and verification. The result is a smaller, more targeted, higher-yield list. Not the cheapest. The most accurate.

The new list is released on the 5th of every month. If the 5th falls on a weekend, we release it the Friday before — so you're never waiting on a weekend to start marketing. Subscribers are charged and receive their list automatically on release day.

When someone passes, their assets — including real estate — transfer to heirs. We identify those properties before they hit the courthouse, and attach ownership, contact, and property data. Pre-probate is the window before legal documents publish the executor. It's the part of the market with the least competition.

Property address, mailing address, property details (beds, baths, sqft, value), and owner information for each deceased homeowner. With skip tracing add-on: phone numbers and email addresses for heirs.

No. Pre-probate leads are properties that haven't yet entered probate — typically the 1–4 month window before legal documents file the executor and estate lawyer. Probate leads come from courthouse filings. Also, not every property goes through probate — properties in trusts, surviving spouses, or joint-tenancy bypass probate entirely. Our list covers all of these.

A combination of private and public databases. The input data is combined and run through our proprietary process to produce the final, deduplicated list each month.

A new nationwide list is generated every month. Fresh data, ready for marketing in your area, delivered automatically.

Because building this list is expensive. Six passes through cross-referenced databases, deduplication, verification. It's labor-intensive on purpose. The trade-off: marketing efficiency. Cost-per-deal on our list is dramatically lower than commodity lists, even at a higher cost-per-lead. Investors find deals faster, with less waste.

No annual contract. Pay monthly, cancel anytime. We offer better per-lead pricing on 6- and 12-month terms if you want to lock something in.

Larger counties have more leads, smaller counties have fewer. Pricing follows. Average is around $1.80/lead. We hold quotes for 30 days while you decide.

Direct mail. Given the sensitive nature of inheritance leads, we recommend mail over cold calls. Use First-Class stamps — they include mail-forwarding, which matters when families have rerouted mail from the deceased's address. Address envelopes to "The Sextons" (using the family name) or "Mr. & Mrs." — both outperform generic "Homeowner." Put the return address on the back flap only. We run our own direct mail service at yellowletter.com.

Quarterly. Remove returned mail and angry callers from subsequent campaigns. Consistency over time beats one-shot blasts.

Typically 1–5%, occasionally up to 10%. Variables: letter content, First-Class postage, handwritten vs. printed appearance, follow-up cadence. Inheritance leads convert slower than commodity leads — but the deals are 2–4× larger.